Media Alert: Fifth Annual Spring Festival of LXs

Date: 03.19.10
PRESS RELEASE:

Auburn Hills, Mich., Mar 19, 2010 - Evolving into one of the largest gatherings of Chrysler and Dodge car owners in North America, the fifth annual Spring Festival of LXs in Irvine, Calif., is a celebration of more than 600 of the most “tricked out” Chrysler 300s, Dodge Chargers, Dodge Challengers and Dodge Magnums.

Chrysler and Dodge LX (vehicle platform code for Chrysler 300, Dodge Charger and Dodge Magnum) vehicles are some of the most customized and accessorized vehicles in the country. Chrysler and Dodge LX owners are also some of the most active in online forums, and the Spring Festival of LXs turns their virtual community into reality as a large meet-and-greet owner opportunity along with exclusive roundtable forums with the people who design, engineer and manufacture these Chrysler and Dodge vehicles.

Five years ago, this event started as a small group and active community of online “LX” owners and forum users. Today, the Spring Festival of LXs has expanded into a collaboration that includes Chrysler Group’s West Business Center, aftermarket vendors, vehicle displays and family-friendly fun with music, food and prizes.

The fifth annual Spring Festival will also feature a special SEMA news announcement from Mopar, including an update on Mopar’s Top Eliminator program. Also on site will be the Mopar Direct Connection rig, packed with Mopar performance parts and show displays, including the Dodge Challenger 1320 Street Pak and a Mopar Dodge Challenger Drag Pak HEMI® engine cutaway.

For additional information, please visit the event Web site at www.socallx.com.

WHAT: Fifth Annual Spring Festival of LXs
WHEN: March 20, 2010, from 11 a.m. to 3 p.m. 
WHERE: Irvine Spectrum overflow parking lot, corner of Alton Pkwy and Irvine Center Dr., in Irvine, Calif.
WHO:
  • Hundreds of passionate Chrysler 300, Dodge Charger, Dodge Challenger and Dodge Magnum owners and fans
  • Joe Dehner, Executive – Dodge Brand Design, Chrysler Group LLC
  • Joe Grace, Executive – Street and Racing Technology (SRT), Chrysler Group LLC
  • Chris Barman, Executive – Chrysler 300, Dodge Charger and Dodge Challenger
  • Mark Mallie, Executive – Dodge Charger/Challenger Marketing, Chrysler Group LLC
  • Tim Kuniskis, Executive – Chrysler Brand Marketing, Chrysler Group LLC
  • Brian Rogos, Executive –  Mopar Accessories & Performance Parts

Source: Chrysler Media Services