Spring Forward with Chrysler Group LLC’s New and Improved Certified Pre-owned Vehicle Program
Auburn Hills, Mich. , Mar 15, 2010 – As clocks move forward, Chrysler Group LLC’s Certified Pre-owned Vehicle (CPOV) program springs ahead with improvements that bring customers “certified” peace of mind. The program helps customers enjoy more of their daylight hours with a new Web site, more features they want, more Chrysler, Jeep®, Dodge and Ram Truck dealers selling certified pre-owned vehicles and more inventory from which to choose.
Chrysler, Jeep, Dodge and Ram Truck certified pre-owned vehicles offer many benefits, including peace of mind to consumers in the market for a pre-owned vehicle. Chrysler Group CPOV program vehicles have less than 65,000 miles and are less than six model years old. Among the many benefits for consumers purchasing a certified pre-owned vehicle are:
“Now is the perfect time to benefit from a certified pre-owned vehicle purchase,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “Chrysler Group LLC’s Certified Pre-owned Vehicles take the uncertainty out of purchasing a pre-owned vehicle,” added Diaz. “Our program offers consumers ‘certified’ peace of mind with benefits like a Carfax vehicle history report, 125-point inspection, and some of the best warranty options in the business.”
Certified Pre-owned vehicle sales are growing, and participating Chrysler, Jeep, Dodge and Ram Truck dealers have increased their inventories, resulting in customers having a better selection of vehicles for customers. Customers purchasing a certified pre-owned vehicle reap many of the benefits that new vehicle purchasers receive, such as the ability to service and maintain vehicles at the same point of purchase and the peace of mind that comes with a 125-point inspection and some of the best warranty options in the industry.
“We are excited about, and believe customers will appreciate, the improvements to the program,” said Diaz. “The new Web site, www.certifiedpreowned.chrysler.com, offers a number of features that help customers easily find a vehicle that fits their lifestyle.”
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.