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Chrysler Group Communications Names New Head Internal Branding

Date: 01.07.10
PRESS RELEASE:

Auburn Hills, Mich. , Jan 7, 2010 – Chrysler Group today announced that Beth Ann Bayus is appointed head of Internal Branding reporting to Gualberto Ranieri, Senior Vice President – Communications. In this position Bayus will lead the communications strategy for all internal stakeholders and retirees, working across the organization to continue building internal communications around our brands and key business issues. In addition, she will be responsible for leading communications for World Class Manufacturing communications.

Bayus joined Chrysler in 1986. Since then, she has held positions in Internal and Product Communications.

Bayus holds a bachelor’s degree in Technical Communications from Bowling Green State University and a master’s degree in Communications from Wayne State University.

She succeeds Lori McTavish who has decided to pursue new interests.

“We want to thank Lori for her tireless efforts during the many years with our company, including one of the most difficult periods in Chrysler’s history,” said Ranieri. “We extend to Beth Ann our best wishes in the next phase of her career.”

Source: Chrysler Media Services