Chrysler Group LLC Named Corporation of the Year by the Canadian Aboriginal and Minority Supplier Council

Date: 10.21.09

PRESS RELEASE:

• Honour recognizes extraordinary commitment to aboriginal and visible minority suppliers
• Company remains true to its values to promote supplier diversity and development, despite challenges
• “Reflects the depth of Chrysler Group’s commitment to its customers and communities in Canada”

Auburn Hills, Mich., Oct 21, 2009 – Chrysler Group LLC has been named “Corporation of the Year” by the Canadian Aboriginal and Minority Supplier Council (CAMSC). The award recognizes Chrysler Group’s extraordinary commitment to supply chain diversity and the development of Canadian Aboriginal and minority-owned businesses.

Over the past several years, Chrysler Group has increased its procurement to Aboriginal and visible minority-owned businesses in Canada to more than US $464 million. This was accomplished by exposing these suppliers to a range of Chrysler Group programs – including the Matchmaker event – that are designed to connect minority suppliers directly with Chrysler Group’s procurement, engineering and marketing organizations, as well as with its Tier 1 supplier community.

“Chrysler Canada is honoured to be named Corporation of the Year by the CAMSC for our company’s commitment to minority and aboriginal suppliers,” said Reid Bigland, President and CEO, Chrysler Canada. “This recognition truly reflects the depth of Chrysler Group’s commitment to our customers and communities in Canada.”

“Chrysler Group has worked for many years to build and strengthen our minority supply base,” said Kevin Bell, Senior Manager – Diversity Supplier Development, Chrysler Group LLC. “Chrysler Group has and will continue to create opportunities for Canadian Aboriginal and minority-owned suppliers in Canada because these businesses are often the most nimble, innovative and resilient in confronting the challenges and opportunities of today’s global automotive marketplace.”

Chrysler Group accepted the award at CAMSC’s Annual Business Achievement Awards Dinner held last night at the Fairmont Royal York Hotel in Toronto. The awards dinner is CAMSC’s premier fundraising event to support the delivery of programs to promote and facilitate Aboriginal and minority economic development through access to purchasing opportunities with corporations.

“Diversity and inclusivity are critical components to the success of corporate Canada, both for workforce retention and growth, as well as supply chain renewal and innovation,” said Orrin Benn, President of CAMSC. “We are inspired by the efforts of companies like Chrysler Group, who stay true to their values in challenging times that the pursuit of supplier diversity is invaluable to our mutual economic future.”

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Mopar® and Global Electric Motors (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

About Chrysler Group’s Diversity Supplier Development (DSD) Program
Chrysler Group’s DSD Web site (supplierdiversity.chrysler.com) serves as a resource to minority suppliers seeking information regarding Chrysler Group’s diversity supplier development program. The Web site allows minority suppliers to register as a potential supplier to Chrysler Group. In turn, Chrysler Group then review profiles of suppliers’ capabilities to meet specific global sourcing needs.

About CAMSC
Founded by corporate Canada, CAMSC acts to facilitate access for Aboriginal and minority-owned suppliers who may not previously have been able to penetrate traditional corporate supply chains. In return, corporations are gaining choice, innovation, competitiveness and social license by accessing an underutilized yet growing supplier base in their communities. Canada’s economy also wins because it boosts employment levels, trade and competitiveness. CAMSC is associated with the National Minority Supplier Development Council in the U.S..

Source: Chrysler Media Services