Chrysler Group LLC is driven to develop a culturally diverse dealer network that represents the customers and communities we serve. That’s why the Chrysler Minority Retail Dealer Development program was created in 1983. Since, it has provided opportunities to people of African-American, Hispanic, Asian, Native American and Alaskan descent, with a demonstrated entrepreneurial spirit.
The program provides assistance to ethnic minority general manager candidates who have automotive retail experience but lack sufficient capital to operate and own a dealership. We recruit and place qualified ethnic minority general managers into Chrysler Marketing Investment dealerships, so they can become sole dealership owners.
