The Brands

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Chrysler, Dodge, Ram, Jeep®, FIAT, Mopar® and SRT®. Each is a legendary brand that has launched entire new category segments. These brands were built by visionaries. Men and women who kept digging, tinkering, improving, thinking “What if?”

Our brands provide us with a firm foundation for future success. Learn how Chrysler brand products are setting the pace for design and performance, and see what makes us proud to be a part of this work.

Please click below for brands sites specific to the United States, Canada, Mexico and worldwide.

Visit Our Brand Sites in the United States

You can see our passion for design in every car and minivan we make today. It's just one of the reasons the Chrysler 300 is the most awarded new car in automotive history.

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A true original American icon with legendary Trail-Rated capability. From its easily identifiable trademark seven-slot grille and ruggedly refined good looks, every Jeep® vehicle is authentic to its roots.

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Building upon its rich heritage of muscle cars, racing technologies and ingenious engineering, the Dodge brand's cars, crossovers, minivans and SUVs epitomize "a passion for performance."

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Ram Trucks have a reliable, get-it-done attitude. Every Ram Truck has the engineering and power to back up the brand's strong work ethic.

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Our SRT® brand for Street and Racing Technology combines awe-inspiring powertrains and outstanding handling and capability with a race-inspired, high-performance design for a truly exciting driving experience.

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The exclusive source for authentic original equipment parts and accessories for Chrysler, Jeep® and Dodge vehicles has been the go-to source for vehicle owners, racers and performance buffs for over 70 years.

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FIAT has designed, built and sold cars for over 100 years in the European market. Now, FIAT brings beautiful Italian styling, innovative technology, environmentally conscious engineering and a rich racing heritage to Chrysler.

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Visit Our Brand Sites in Canada