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FCA NAFTA

 The Brands

Alfa Romeo, Chrysler, Dodge, FIAT, Jeep, Ram, Mopar and SRT. Each is a legendary brand that has launched entire new category segments. These brands were built by visionaries. Men and women who kept digging, tinkering, improving, thinking “What if?” 

Our br​ands provide us with a firm foundation for future success. Learn how Chrysler Group's brand products are setting the pace for design and performance, and see what makes us proud to be a part of this work.  

Please click below for brands​ sites specific to the United States, Canada and Mexico.

Visit Our Brand Sites in the United States

 

 

 

Reflected in the distinctive, fluid lines of an Alfa Romeo is the brand’s long sporting tradition.

Never before has the Chrysler brand experienced such high levels of awareness and consideration.

The Dodge brand is tearing into its centennial year as America’s mainstream performance brand, celebrating its 100th anniversary in 2014.

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For more than a century, Fiat has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs.

Entering its eighth decade of legendary heritage, the Jeep brand continues to deliver an open invitation to live life to the fullest by offering a full line of vehicles that provide owners with a sense of safety and security to handle any adventure with confidence.

Ram Truck has established its identity with customers since its launch as a standalone brand. Creating a distinct brand has allowed Ram Truck to concentrate on how core customers use their trucks and what new features they’d like to see.

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The Mopar brand has evolved during more than 75 years, developing a strong identity that represents authentic parts and accessories, expert service and convenient customer care. Mopar continues to move full-speed ahead into the global marketplace and building on its reputation for top quality, trusted service and high performance.

Formed in 2002 as one of the industry’s leading in-house automotive performance groups, SRT®’s original premise, which is still followed today, was to create the Chrysler Group’s boldest, most distinctive vehicles that delivered benchmark performance.

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See what's new.

Visit Our Brand Sites in Canada
AlfaRomeo  
Chrysler  
Dodge  
Fiat  
Jeep  
Ramtruck  
Fiat  
​​
Visit Our Brand Sites in Mexico
Mopar  
Chrysler  
Dodge  
Fiat  
Jeep  
Ramtruck  
Mopar