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 Diversity & Inclusion

The Company’s commitment to diversity and leadership on diversity related issues is woven into our entire business, including our work force, supply base, marketing efforts, dealer network, and our communities.

This commitment is a longstanding and ingrained part of our culture. Encouraging diversity throughout our extended enterprise is not only the right thing to do, but it breeds innovation, mutual respect and openness, and is vital to our sustainability as a company.​​

Diverse Workforce

At FCA US LLC, we believe it is our diversity of talents and perspectives that allow us to take visionary approaches strategically apply new technologies and forge ahead in our industry in innovation and performance.

FCA US actively recruits a diverse workforce. We seek out top talent at colleges and universities and we work closely with professional diversity organizations to identify high-potential diverse candidates. We also offer many opportunities to meet with our team at diversity events across the country. Learn more.

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FCA US is extremely proud of its recent success in increasing the number of our minority-owned dealers across the country. Since 2012, the number of minority dealers in our network has increased from 140 to 185, representing a 32% increase in less than two years.

We are also proud that 17% of FIAT franchises in the U.S. are minority-owned, representing the highest single brand percentage in the industry. In order to continue to develop and grow the number of our minority dealers and candidates, the Company has instituted a number of programs:

• Dealer Candidate Development Program: Through this program, minority dealer candidates who are existing managers at FCA US dealerships are trained in all aspects of owning and operating a dealership. By the end of 2013, the Company invested more than $1 million in this program.

• Financial Support for Minority Dealer Training: Under this initiative, FCA US pays one-third of the training costs for eligible minority dealer principals (up to $5,000 per principal per year), in order to help ensure they are best equipped to operate their dealerships efficiently and maximize profitability.

• National Dealer Council Representation: To ensure minority representation, FCA US reserves one seat for a minority dealer on our National Dealer Council. This is the only reserved position on the Council; all other positions are elected.

• Financial Support for the National Association of Minority Automobile Dealers (NAMAD): Each year, the Company makes a significant monetary donation to NAMAD to support training and education programs, offer networking opportunities, and provide regulatory updates for minority dealers. FCA US representatives participate in NAMAD’s national convention and industry panels each year to engage minority dealers on relevant topics from a manufacturer’s perspective.

• Market Investment Program: To help ensure that funding alone is not a deterrent for prospective dealers, the Company has assisted by directly funding and operating start-up dealerships under our Market Investment (MI) Program. Under this program, MI candidates must make a significant investment, subject to loss, but FCA US provides a facility and the majority of the start-up capital for a new dealer to begin operations. Over time, the dealer buys out the Company’s financial stake using profits from the dealership, with the goal of eventually gaining full ownership. Historically, a large percentage of our MI dealer participants have been minorities.

Supplier Development

In addition to the dealership programs, FCA US is committed to creating a diverse and sustainable supply base that directly reflects our customer base. Since 1983, we have purchased nearly $50 billion of goods and services from minority-owned suppliers. Our dedication to supplier diversity has led us to create innovative programs, such as our annual Matchmaker event, which provides minority-owned businesses access to the Company’s Tier 1 suppliers, as well as to decision-makers in our company's procurement organization.

In addition, in 2013 FCA US received the Company of the Year for innovation award from the National Minority Supplier Development Council for the Company’s longstanding commitment to developing and launching innovative programs to increase minority business participation in the Company’s supply base.


The Company’s Community Action Days initiative organizes employees in service projects that help meet urgent social and economic needs in different communities where FCA US employees live and work. It is our ongoing commitment to create events in which people of all ages and backgrounds come together to improve lives and bridge social barriers.

Sales and Marketing

Our diversity helps us compete in the global marketplace. It allows us to better serve our customers and community around us. We look to our employees for the innovations that will move our business forward. We also look to our Employee Resource Groups as powerful cross-cultural tools, helping us to better understand and market to diverse communities.

We believe our commitment to diversity is the reason FCA US is seeing such success in targeting strategic markets. For example, this is the third consecutive year that we've been included on HispanicBusiness' list of Best Companies for Hispanics. The ranking looks at 32 variables that measure a company's commitment to Hispanic hiring, promotion, marketing, philanthropy and supplier diversity.

Recognized for Our Efforts

  • Learn about jobs at FCA US 

    Explore our opportunities, and see what makes FCA US one exciting place to work. 

    See Chrysler Careers
  • Minority Retail Dealer Development Program

    Find out why FCA US is recognized industry wide for distinction in the recruitment and placement of minorities.

    View Initiatives